When optimizing for Google, you can use videos and photos to make your listing stand out. Videos can be as short as 30 seconds, but avoid using stock footage. Photos should be clear, with minimal text and superimposed graphics. Your website’s average star rating and number of reviews are also used by Google, which makes them very useful for SEO purposes. Make sure to update these regularly and use them in every ad you place. For each location, a separate URL can be used for each category. You may find more details about this at Google My Business Optimization-Web 20 Ranker LLC

To maximize your SEO efforts, optimize your GMB listing. Make sure you optimize both your website and your GMB page. A properly optimized website attracts high-quality traffic. Don’t forget to include relevant keywords in your content and structure data on your website, and geo-modify your website’s copies. Lastly, update your GMB page whenever you change your website or services. This way, Google will continue to recognize your efforts and give you the exposure you deserve.

Google has a section in GMB where you can answer questions about your business. Use this section to collect data about your business and your customers. It’s helpful for Google to see which cities and zip codes have been your most popular. You can also see how many people have visited your business, the most popular times of day, and more. All of this information is helpful in optimizing your GMB profile. For instance, if your location is near a popular park, you can update the parking area or upload a photo.

If you take appointments, make sure your Google My Business profile contains a ‘Book an Appointment’ button. It’s also a good idea to use a third-party system for tracking bookings. If you’d like to optimize your Google My Business listing for more traffic and more sales, you’ll need to make sure your profile has high-quality content. If your profile is optimized for the search engines, you’ll have more exposure and more engagement. And your Google Maps listings will have better rankings for your business.

The primary category on your Google My Business listing is important. This is because it will influence your overall search ranking. Having a compelling cover photo will increase your chances of getting comments. Google will ask you for feedback, so be sure to pick a photo that truly represents your business. The order of your cover photos is also based on your customers’ responses. You can edit these photos as you wish, but you should remember to remove any that do not represent your business well.

Adding products and services to Google My Business can help communicate more information with potential customers. It can also help you show competitive pricing. To make the most of your GMB account, you should track the performance of your links. This is possible with UTM links, which can be added to your GMB profile. You can also track visitor activity through these links. But keep in mind that GMB messaging is still new, so your customers may not be able to take advantage of it right away.